B2B sales often take the form of one company selling supplies or components to another. For example, a tire manufacturer might sell merchandise to a car manufacturer. b2b sales means Another example would be wholesalers that sell their products to retailers who then turn around and sell them to consumers. Supermarkets are a classic example of this activity. They buy food from wholesalers then sell it at a slightly higher price to individual consumers.Business-to-business sales can also include services. Attorneys who take cases for business clients, accounting firms that help companies do their taxes, and technical consultants who set up networks and email accounts are all examples of B2B service providers.