MSP marketing company is an umbrella term that is used for all the marketing services that are provided for managed service providers (MSPs). MSP marketing encompasses SEO, PPC, social media marketing, email marketing and more. Typically, a managed service provider works with one marketing agency that provides all of these MSP marketing services for them. This is generally on a monthly basis and the MSP marketing company helps improve their marketing strategy and generates more leads and customers.What makes MSP marketing different from general marketing agencies is that the services are tailored for managed service providers. To generate quality leads and sales for MSPs, a marketing agency has to have a thorough understanding of the managed services market and the type of marketing customers respond to. With MSP marketing, agencies target ideal managed services customers and use both traditional and modern marketing strategies to attract and convert those customers.