Overseas, the California brand is more popular than ever. Opportunities await California Businesses who choose to export into the Asian-Pacific countries.
Bysubesses can substantially expand their bottom line by selling to the ASEAN marketplace. With unprecedented opportunities, there are competitors out there who could seize sales overseas - and, then, may discover how to compete "in your home market" and steal a company's domestic customers in the United States.
"Most companies that go international really explode their business," said Cameron Roberts of the Los Angeles-based Foreign Trade Association. "If you really want to have a market, you need to be over there - overseas."
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