Hee Jin Park

Director, Foreign Direct Investment (FDI), Korea Direct Program

HeeJin currently serves as the CEO and senior consulting partner of TaoNetworks Int’l, Inc. In this capacity, he spearheads ICM (Information, Communication & Media lines of business) practice in business planning and execution. His project experiences in formulating U.S. go-to-market & sales channel strategies are for various clients in the areas of consumer, rich-media, wireless mobile applications, automotive, industrial and payment/settlement.

HeeJin led more than 50 successful consulting projects in market research & sales channel execution for small and medium sized companies of hardware manufacturers as well as software & application development companies.

Previously at LG U+, he was in corporate planning & strategy identifying technologies for disruptive innovations. As the chief project manager of “Bank-On, mobile banking” service, he mobilized team of experts in developing a mobile banking solution on smart card and Java platform gaining over 1.5 million new subscribers in the first year of launching its service.

As part of corporate venture capital at LG U+, HeeJin’s prior responsibility included in managing new and existing investments at startup entities. As a result of his successful strategic execution, ROTIS, an LG U+ investment has secured a 3rd round of $3 million financing from Hyundai Motors.

Similarly HeeJin was instrumental in establishing two corporate joint-ventures. He devised strategies to successfully position Interactive Device business unit of LG U+ with Nexon, the largest Internet game publisher, in forming MobileHands, a mobile game console company in Korea. On the wider scale, he further led a mobile game publishing division of LG U+ in partnering with Index, Inc., one of the major Japanese contents publishers delivering its service to NTT DoCoMo I-Mode.

Another significant contribution during his tenure at LG U+ was his participation at Korea IT Fund(KIF). As an industry expert and venture capitalist, HeeJin joined KIF evaluation committee, a government sponsored industry consortium to select high performing Venture Capital firms in managing $300 million of sovereign state fund administered by the Ministry of Information and Communication of Korea.

Prior to LG U+, Heejin was with Korea Telecom Mobile as an assistant project manager accountable for WAP(Wireless Application Protocol) gateway development during the early stage of wireless internet service in the market.

HeeJin started his career at Samsung Electronics in telecommunications for new business development in China, Russia, Poland, Czech, Bulgaria and Spain with a group of teams from InterDigital Communications Corp. U.S. (NASDAQ:IDCC)

HeeJin earned a BA from HanKuk University of Foreign Study in Seoul and completed SEIT Executive Program at Stanford Graduate School of Business.

As a member of executive program committee, Heejin is actively involved with KIN (Korea IT Networks), a Silicon Valley based non-profit professional organization whose mission is to foster relationships amid Korean, Korean-American and U.S. companies with interest in Korea.