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How To Do Business In The Pacific Rim

December 3, 2015 @ 9:30 am - 4:30 pm

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Are you exporting or thinking about expanding your export potential? The Asian-Pacific Rim marketplace is booming! By 2030, 66% of the global middle-class will be in the Asia Pacific region. This bloc of consumers is likely to reach $32 trillion in annual consumption expenditures while comprising 43% of the world-wide demand. California lifestyle brand is a strong favorite internationally with California food and beverage products viewed as a premium product that is healthy, nutritious, and entirely safe for one’s family to consume! So how does your firm leverage these consumer trends while tackling the five biggest challenges facing exporters? So how’s your firm leveraging the California lifestyle brand, the evolving consumer behavior in Asian-Pacific Rim markets, growing concern around food safety, while adapting the use of technology and social media as a cost effective sales channel to sell into this growth market?

Get a head start on your competitors and network with subject matter experts at the 4th Annual How to do Business in the Pacific Rim event this December 3rd. Grab a lead, pick up new tips, and get connected to export promotion programs, learn about favorable trade credit and export finance options, utilize technical assistance counselors, learn about cost-effective E-commerce platforms, and meet with foreign national government officials and buyers from across the Pacific Rim! Learn why export growth is a profitable and proven path for spreading risk while reducing your dependence on the domestic market. For some, it’s a great way to pick-up new ideas, management practices, marketing techniques, and ways of competing that one normally doesn’t experience by staying home. Register today at www.calasiancc.org or contact Sam Driggers, CEcD at sdriggers@calasiancc.org or (916) 446-7883 for further details.





Participant Resource Tracks


California’s economic recovery is quickening and California exports are a strong ingredient to that recipe for success!  Connecting exporters to knowledge, tools, resources, and market opportunities is the main thrust of this conference.  The conference has five resource tracks designed to address challenges and produce results for businesses engaged in exporting.  These include:


Where’s the Money?

  • Offering a quality product and competitive payment terms is key to growing your international sales. Trade credit insurance and export financing are a couple of the main concerns for California-based food and beverage enterprises.  Communities are joining forces with their major food and beverage employers in seeking to insure their viability in an increasing globalized market.


Cultivating new distribution Channels

  • The aspirations of the Asia-Pacific consumer combined with their rapid technological adoption has generated a near perfect storm for California branded consumer products. These consumers are focused on the best possible products at the best possible prices.  This means authentic, nutritious, and wholesome for her/his family.  At the same time, these consumers are headed online not only to research but purchase product both domestically as well as internationally.  Gain valuable insight into the consumer, their preferred online shopping platforms, and how to leverage your logistic partner in this bold new world


Country Profiles

  • Entering a new market can be difficult and requires a certain know-how that is specific to every country. Culture is an integral part in business practices as well as in forging partnerships and connections.  The track provides businesses with specific insights into developing these must have relationships and adapting to market across the region.
Register Now


December 3, 2015
9:30 am - 4:30 pm


The University Business Center at Fresno State
5245 N. Backer Ave Fresno
Fresno, CA 93740 United States
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