Bringing California Grown and Processed Food to China

CHINA DIRECT is a federally funded program administered by the California Asian Pacific Chamber of Commerce (CalAsian Chamber) under cooperative agreement with the International Trade Administration’s (ITA) Market Development Cooperator Program (MDCP) under the US Department of Commerce (USDOC).

Operating in the largest exporting state in the U.S. and a leading global trade hub, the CHINA DIRECT is geared towards facilitating the long-term growth of California’s processed foods industry exports to China. The program is expected to generate an estimated $85 million in exports over the next four years.

As the largest non-governmental and non-profit ethnic organization in California, the CalAsian Chamber recognizes the importance of international connectivity in this ever-evolving economy. The chamber’s International Trade and Investment Department guarantees its members success by providing an outlet for the exchange of ideas, investment, and partnerships between California and Asia enterprises.

California has the highest small business growth rate out of all other U.S. states. This highlights the significance these enterprises have on the future of the world economy, upon which the chamber capitalizes as it introduces California businesses to the global markets. The CalAsian Chamber creates a platform of joining these valuable small organizations with organizations abroad, and then maintains these relationships for sustained profitability.

Since the Market Development Cooperator Program’s inception in 1993, the program has issued 136 awards to 106 organizations in 32 states. The program has helped to generate more than $9 billion in exports. In an average year, Market Development Cooperator Program projects generate $572 million in U.S. exports.

Each MDCP award winner pledges at least two-thirds of the project costs and to sustain its project after the initial MDCP award period ends. This federal funded project will allow the CalAsian Chamber to expand U.S. exports by: 1) establishing an office in Shanghai; 2) analyzing markets for opportunities; 3) engaging firms in seminars; 4) translating promotional information; 5) leading trade missions to China; and 6) finding China buyers to bring to U.S. trade shows.

“It’s through the hard work of California businesses,” said the Chamber’s Director of Global Initiatives Sam Driggers, “supported by state-wide trade promotion activities such as CHINA DIRECT that Californians will benefit from a simple equation: Global Consumers = California Jobs.”

“California is an agricultural state with many competitive advantages embedded in our food products and services”, said Jia Chen, the newly-hired manager of CHINA DIRECT, “It’s time to put more energy and resources to spread that reputation worldwide.”

CalAsian Chamber represents the interests of over 600,000 API owned businesses in California. The organization advocates for policies and legislation that will help California’s API-owned business community reach new markets and growth opportunities.

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